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AquaSonic Debuts Electric Toothbrush at Target Amid Wellness Trend

Available in rose gold and black, it features five modes, four brush heads, a two-minute timer and travel case.

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By: Lianna Albrizio

Associate Editor

AquaSonic, a modern oral care brand offering advanced cleaning technology, is continuing its retail expansion into “hundreds” of Target doors nationwide.

AquaSonic Precision Rechargeable Electric Toothbrush, $39.99.

The brand will debut its AquaSonic Precision Rechargeable Electric Toothbrush. Available in trendy colors such as rose gold and black, the $39.99 toothbrush features five modes, four brush heads, a two-minute timer and travel case.

Arsalan Rahbarpoor, president and co-founder, calls the expansion a “meaningful” step forward in the brand’s long-term omnichannel growth strategy.

“By growing our retail footprint nationwide with Target, we’ll be able to introduce our innovative electric toothbrushes to new consumers across the US and help solidify our leadership in the evolving oral care landscape,” he said.

Wellness Begins in the Mouth

Officials say AquaSonic’s launch in Target stores comes with the growth of consumer awareness of oral hygiene’s effect on whole body. According to brand research, a recent annual study found that more than 9 in 10 adults (91%) view their oral health as an important part of their overall health. Meanwhile, online conversations about wellness continue to gain traction, with consumers often sharing details of their daily self-care routines on video-focused platforms such as TikTok and YouTube.

For more on the oral care market, look here.

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