Marketing News

Beetles Gel Polish Brings ‘A Taste of Spring’ To New York City

A pop-up at the Big Apple's Maison Welles introduced the brand's Taste of Spring Gel Box.

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By: Lianna Albrizio

Associate Editor

With the start of spring less than three weeks away, nail art enthusiasts are ditching DIY routines for some fresh air and camaraderie.

On March 3, Beetles Gel Polish transformed the Big Apple’s Maison Welles into a “Taste of Spring” activation. The pop-up showcased the brand’s continued expansion of community-driven experiences across the US.

Multi-Sensory Escape

Centered around the theme “Get a Taste of Spring. Refresh the Year Ahead,” the activation brought the collection’s seasonal color story to life. Contrasting a traditional pop-up, guests stepped into a curated, multi-sensory escape—where hands-on gel manicure stations met a dessert-inspired afternoon tea setting. Organizers called the gathering a “vibrant lifestyle moment” that seamlessly connected innovation, creativity and feel-good spring energy.

Inspired by the first blush of early spring, the “Taste of Spring” palette offered guests airy pastels and soft jelly finishes. The all-in-one Taste of Spring Gel Box—packaged in a candy-house–shaped design—offered an approachable at-home manicure solution for both beginners and seasoned nail lovers.

The “Taste of Spring” collection will remain on display at Maison Welles through March 15. It is currently available on the Beetles Gel Polish official website and Amazon.

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