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‘Gourmet Grocery’ products will be sold through March 23 and are available while supplies last.
March 9, 2026
By: Melissa Meisel
Essie’s latest creation for Spring 2026 is Gourmet Grocery, a themed nail collection with cupcake company Baked By Melissa. The line spans seven shades from tomato reds to buttered yellows.
For the first time, the Happi International Top 30 company is bringing the collection beyond the nail aisle through a limited-edition collaboration with Baked by Melissa—marking the bakery’s first-ever beauty partnership—for “polish inspired” bite-sized cupcakes.
As food continues to influence beauty through color, texture and nostalgia-driven storytelling, with food-themed nail searches up 58% increase in Google searches and a 222.3% increase in TikTok views in 2025, this partnership brings Gourmet Grocery to life in an “unexpected, multisensory way,” said the company.
Available Sunday, March 8 through Monday, March 23, the cupcakes can be purchased in packs of 25 ($37) online at BakedbyMelissa.com with nationwide shipping, or packs of 12 ($19) exclusively available at any of Baked by Melissa’s store locations, while supplies last.
Essie’s Gourmet Grocery polishes can be purchased online at key retailers including Target.com, Ulta.com and Amazon.com.
Trend alert! Consumers are seeking out butter yellow nails for Spring 2026, as reported here.
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