Award-winning oral care brand Suri has entered US mass retail with its launch in Target stores nationwide.

Beginning this month, shoppers can discover the brand’s Sustainable Sonic Toothbrush. As part of the rollout, Suri is introducing Canyon Sunrise—its first new color in nearly two years. Inspired by the outdoors and a love of adventure, the earthy shade brings the energy of the landscape into the bathroom, per marketers.

“Canyon Sunrise was inspired by the deep red of dawn sun pouring into a rock canyon,” said Kate Gorrell, head of creative. “The shade highlights ideas of independence, self-reliance and the pleasure of having only the items you need, that are designed to perform perfectly in the conditions you use them in, whether in the bathroom, or on an extended journey.”

Future-Focused Design

Built to last, Suri’s sonic toothbrush combines high-performance technology with future-focused design. With a slim, durable aluminum body and recyclable, plant-based brush heads made from cornstarch and castor oil, Suri delivers a powerful clean while helping reduce waste. The brush reportedly removes up to five times more plaque than a manual toothbrush, without being harsh on gums.

Recycling Program

As a certified B Corp, Suri says it takes responsibility for the full lifecycle of its products. The brand offers a free, prepaid mail-back recycling program for used brush heads, helping ensure they do not end up in landfill or oceans. The toothbrush body is also designed so Suri can recover and reuse and recycle the components when products are returned. What’s more, its magnetic mirror mount keeps countertops clutter-free, and a slim UV-C travel case kills 99.9% of bacteria on the brush head.

Availability

The Suri Sustainable Sonic Toothbrush retails for $135 and is available at Target stores nationwide in Winter Fern and Canyon Sunrise, with Morning Waves available online at Target.com.

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