TheraBreath, the Church & Dwight-owned dentist-formulated oral care brand, is spitting out a new rinse: TheraBreath Fresh Breath Oral Rinse in Eucalyptus Mint.

Available exclusively at Target, the new flavor expands the brand’s award-winning Fresh Breath mouthwash lineup, which starts working instantly to fight bad breath for up to 12 hours.

‘Free-From’ Equity

The eucalyptus mint formula offers what marketers call a soothing botanical freshness with a flavorful, cooling feel. It is alcohol-free and contains no dyes, sulfates (SLS) or parabens, aligning with the brand’s “free-from” equity. Its gentle, pH-balanced formula delivers an effective, non-burning swish trusted for fresh breath accepted by the American Dental Association. It is clinically shown to reduce bad breath by neutralizing odor-causing bacteria at the source, per brand officials.

Said Juan Camilo Gomez, vice president of personal care marketing for TheraBreath, “This formula is designed to mix and match with any of our new toothpastes, allowing consumers to build a customizable oral care routine and transform a daily rinse into a self-care ritual.”

TheraBreath Fresh Breath Oral Rinse in Eucalyptus Mint retails for $7.69 in-store and online.