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The gel offers a cherry-stained high-gloss texture for "freshly sipped" lips, per marketers.
February 24, 2026
By: Lianna Albrizio
Associate Editor
For personal care brand Vacation, parched lips can use a tall glass of Pepsi.
The brand has teamed with the prominent legacy beverage brand to create a tinted lip gel offering benefits aligning with the sun care and gourmand trends with SPF 30 coverage and its iconic wild cherry flavor.
The gel offers a cherry-stained high-gloss texture for ‘freshly sipped’ lips, per marketers. Peptides support a smoother, more supple look; caffeine and kola nut deliver an energizing boost for revived lips; hyaluronic acid provides deep, lasting hydration; cherry seed oil imparts lightweight moisture and a soft, silky finish; and vitamin E offers antioxidant defense against environmental stressors.
Wild Cherry SPF 30 retails for $13.99 at Target and online at vacation.inc.
Read more on the color cosmetics market and the gourmand trend, here.
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