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The clinically backed formula combines 5% potassium nitrate and nano-hydroxyapatite in a Mint Cream flavor to reduce and prevent painful tooth sensitivity.
February 24, 2026
By: Lianna Albrizio
Associate Editor
Oral care brand Boka wants consumers to take a bite out of their favorite ice pops without feeling the unpleasant ache indicative of teeth sensitivity.
That’s why, the leading oral care brand has launched Toothpaste for Sensitive Teeth. The new addition to its growing portfolio of fluoride-free oral care products is designed for the “millions of Americans” who suffer from tooth sensitivity, says the brand. The new toothpaste reduces and prevents painful tooth sensitivity so consumers can enjoy hot and cold food and beverages without the ouch.
“Tooth sensitivity can take the joy out of eating and drinking, and for too long, consumers have been forced to choose between relief and fluoride-free formulations,” said Sarah Mountcastle Mitchell, general manager at Boka. “With our new Toothpaste for Sensitive Teeth, we set out to deliver real protection and comfort for adults experiencing sensitivity – helping them enjoy the hot and cold foods they love again, while staying true to Boka’s standards for ingredient integrity, flavor, and overall wellness.”
The toothpaste combines 5% potassium nitrate, which reduces painful tooth sensitivity, with nano-hydroxyapatite (n-Ha), a mineral that mimics the natural building blocks of tooth enamel. It reduces and prevents painful tooth sensitivity, builds protection against sensitivity from cold, heat, acids, and sweets, and freshens breath, all in a Mint Cream flavor with notes of mint, coconut and cream. Unlike traditional sensitivity toothpastes, Boka’s formula is fluoride-free and made without parabens, SLS, artificial flavors or dyes.
Boka’s Toothpaste for Sensitive Teeth will be available beginning Feb. 24 at Boka.com, Amazon, Walmart and Target, and on March 20 at CVS. The 4.0-ounce size will be available at Boka.com and Amazon for $14; the 3.4-ounce size will be available online and in-store at Target and CVS for $11.99, and online and in-store at Walmart for $11.88.
Boka celebrated its 10th year in business with a limited-edition flavor. Read more here.
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