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Dana Medema, president, North America at Revlon, offers insight on cosmetics trends and new products for eyes, lips and face.
February 23, 2026
By: Melissa Meisel
Happi Top 50 Company Revlon released a new PhotoReady Collection with skincare-inspired makeup products aiming to give wearers a “camera-ready” look for Spring 2026.
Dana Medema, president, North America at Revlon, took time to chat with Happi about what products will be big for the season and how social media platforms are shaping R&D.
Medema oversees sales, marketing and operations across the US and Canada for Revlon and brings more than 20 years of global FMCG leadership experience with prior roles at Philips, Colgate-Palmolive and Clorox.
The PhotoReady Collection is available on Amazon now.
Happi: What is this Glitchy Glam on Pinterest and how is it shaping makeup trends today?
DM: “As consumers embrace individuality and seek to express this through makeup, Pinterest’s “Glitchy Glam” trend stands out as one of the hottest beauty movements of 2026. The name says it all–mismatched details, imperfect finishes and bold colors will shape makeup looks this year.
For Revlon, bold looks like this are in our DNA whether that be powerful lipstick shades or bold eyeliners.
Happi: What products at Revlon will bring the Glitchy Glam look to life?
DM: We expect to see the “Glitchy Glam” trend carry into spring as beauty enthusiasts add bold pops of color into their looks. Lips will lead the way and products like our upgraded PhotoReady Instant Plump Serum and Instant Blur Lip Liner are great for Spring as they deliver that ideal mix of volume and definition, while bringing in vibrant pink and rose tones that are perfect for the season.
Happi: What about for eyes? Any suggested products at Revlon?
DM: When it comes to eyes, brows will be the defining feature that pull everything together. As people play with bold eye shadows and colorful eyeliners this season, Revlon’s PhotoReady Lifting Brow Gel helps create lifted, polished brows while our new Glimmer Liquid Shadows will elevate any look.
Happi: To complete the canvas, tell us about the face cosmetics for the season that will be big?
DM: Spring is all about glowing, healthy-looking skin. Consumers continue to look for products that enhance their natural skin instead of covering it up to embrace imperfections and that’s where our tinted skin products really shine. Our new Glimmer Tinted Moisturizer Stick and PhotoReady Lift & Fill Skin Tint are perfect examples adding a luminous look, providing soft coverage while soothing and hydrating the skin for all day wear.
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