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Brands Cash In On ‘Dessert-Level Drip’ This Valentine’s Day

Loved-up consumers are prepping for the romantic holiday with self-care rituals involving hair perfume, press-on nails, lip masks and more.

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By: Lianna Albrizio

Associate Editor

Valentine’s Day is here again, and beauty lovers continue not to skimp on self-care. From bar soaps with horny goat weed to dessert-smelling perfumes and lip oil, we round up some sweet finds.

Dr. Squatch’s Magnum Bricc

For Dr. Squatch, nothing says Valentine’s Day like one of its soap briccs and a box of condoms. That’s why, on Cupid’s Day, the Unilever-owned men’s personal care brand has teamed with Trojan Condoms with the return of Bricc’d Up, now available in a new Magnum XL size. The limited-edition soap is designed for date-night prep with pink pepper and rich black vanilla with horny goat weed, silk peptide and shea butter. The Magnum Bricc retails for $15 on drsquatch.com while supplies last.

Le Monde Gourmand’s Violet Sucré

The gourmand trend is richening well into 2026, and no better day for the sweetest-smelling scents than on the day of love. Le Monde Gourmand’s Violet Sucré Eau de Parfum has a milky formula with raspberry purée billed equal parts smooth and playful. The fragrance retails for $28 on gourmandbeauty.com, Ulta and Amazon.

Pureology’s Love Luster Hair Perfume

If there’s one thing lovers can’t resist, it’s caressing each other’s tresses. And nothing draws them closer than getting a whiff. Timed for Valentine’s Day, Pureology is cutting into the hair perfume trend with its new Love Luster Hydrating Hair Perfume. Infused with a delicate vanilla and peony fragrance, the lightweight mist softens and refreshes while adding a radiant shine. Safe for color-treated and dry hair, it smooths frizz for a touchably polished finish, per the brand. Love Luster Hydrating Hair Perfume retails for $44 here.

Fenty’s Plush Puddin’ Lip Mask and Oil

Rihanna’s Fenty Beauty is getting lips kissably soft with the return of its Plush Puddin’ Intensive Lip Mask and Fenty Treatz Hydrating + Strengthening Lip Oil in “Cacao.” The lip oil is chocolate-scented with a sheer tint that melts onto lips while providing hydration and a “dessert-level drip,” per the brand. The lip mask, which is applied first, uses its pudding-like texture to blanket pouts with a sheer hint of tint. In one week of use, lips are smoother and the look of fine lines and wrinkles are improved. Plush Puddin’ Intensive Recovery Lip Mask retails for $24 and Fenty Treatz Hydrating + Strengthening Lip Oil retails for $25 on fentybeauty.com.

Supersuite’s Shower Thoughts Daily Reset Scrub

Supersuite wants consumers to get their flower fill in the shower this Valentine’s Day. Designed by Givaudan perfumer Adriana Medina, Supersuite’s Shower Thoughts Daily Reset Scrub in scent “Gimme Flowers” contains quartz and oat extract to calm skin and buff away dead skin. Coffee extracts awakens and refreshes skin. With top notes of gardenia, heart notes of orange flower and base notes of coconut, it’s aimed to help consumers smell as fresh as a bouquet, leaving skin petal soft. The multi-purpose scrub is gritty yet gentle and can be used as an exfoliator or a pre-shave treatment to smooth skin and help prevent ingrown hairs. Supersuite’s Shower Thoughts Daily Reset Scrub retails for $28 here.

OPI’s French Press

Speaking of quartz, OPI has designed a press-on with a “heart of stone” in mind, says the brand. The nail brand’s quartz-colored press-on in “French Press” is almond shape with a long length and more design to love for longer with up to 14 days of continuous wear. OPI’s French Press press-on design retails for $13.99 on Ulta.com.

Fazit’s Smooch Speckles

Fazit Beauty wants consumers celebrating Valentine’s Day with statement-making beauty patches. Timed for the holiday, the brand released a slate of limited-edition Love Bite patches, Sweetheart Eye Liner, Cupid’s Bow Eye Wings, Smooch Speckles and more. The Candy Heart Speckles bring a playful pop of pastel glitter freckles in shades of pink, purple, mint and peach. These heart-shaped speckles add a whimsical, candy-coated glow. Button Nose Highlighter creates a dimensional glow on the nose that catches the light from every angle.

Cupid’s Bow Eye Wings feature a delicate gold Cupid’s bow and arrow design with a flutter of herts, creating an ethereal romantic eye look in seconds. Love Bite is a realistic kiss mark patch that adds a bold, playful touch to the neck, shoulder and beyond. Smooch Speckles are kiss-shaped glitter freckles in bold red that add a flirty, fun vibe. Sweetheart Decolletage are delicate glitter freckles in soft pink, red and purple hearts that create a scattered effect across the chest and shoulders. Sweetheart Eye Speckles are delicate, heart-shaped glitter freckles in shades of pink, red and purple, designed to scatter beautifully around the eyes. Sweetheart Eye Liner features a delicate trail of pink, red and purple hearts that follow the lash line, creating the perfect romantic eye look. Sweetheart Speckles are designed to add a playful, romantic touch. Fazit’s Valentine’s Day collection can be shopped at fazitbeauty.com.

Cocokind x Olipop’s Cherry Cola Lip Balm

Cocokind and Olipop know thirsty lips. That’s why, the vegan cosmetics brand’s new sheer, glossy balms are now available in the functional beverage brand’s popular flavors: cherry cola in cherry red; strawberry vanilla in bright strawberry pink; and cream soda in clear shimmer. The balms contain ceramides and peptides made without petrolatum, lanolin and essential oils.

The Cocokind x Olipop Lip Blur Balm Collection retails for $12 each on cocokind.com and Ulta.

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