Head & Shoulders has launched three upgraded shampoos and conditioners designed to address the unique needs of every scalp and hair type, as well as a new serum under the Head & Shoulders Bare line, its minimal ingredient offering.

“Consumers today expect personalized hair care that doesn’t compromise on efficacy or experience,” said Eliscia Turner, North America hair care brand director. “Our new upgraded collections deliver on that promise—each formula is engineered to address specific scalp and hair concerns while maintaining the superior dandruff protection that consumers expect from Head & Shoulders.”

Smooth & Silky Shampoo & Conditioner and 2-in-1 are designed for those seeking sleek, shiny hair. This formula eliminates frizz for up to 24 hours and is infused with scents of fruit and florals, according to the brand.

Sulfate-Free Shea Butter Shampoo & Conditioner is formulated for curly and coily hair. It deeply moisturizes and strengthens hair against damage and breakage. A shea butter blend is said to bring out hair’s natural texture while cleansing gently and effectively.

Hydrating Coconut Shampoo & Conditioner relieves dandruff symptoms while cleansing and hydrating with a rich blend of coconut milk.

New Bare Itchy Scalp Relief Serum, designed for non-wash days, is formulated with mint essential oil and zinc pyrithione. It is said to provide instant cooling and itch relief.

Procter & Gamble rolled out Head & Shoulders Bare in 2023 as an anti-dandruff shampoo made with nine ingredients.