New Products

Sol de Janeiro Debuts Cheirosa Jelly Perfume Balms

The launch is the brand’s first solid fragrance.

Sol De Janeiro continues to innovate in the personal care space with its first solid fragrance format, Jelly Perfume Balm, available in three scent variations.

The alcohol-free balms are said to leave translucent finish and a concentrated scent that lasts up to 10 hours, per the brand. The Jelly Perfume Balm is available in Cheirosa 62, Cheirosa 68 and Cheirosa 40.

The brand is “reinventing fragrances in a portable, mess-free format that’s perfect for a night out, a vacation getaway or even post-workout,” the Happi International Top 30 company contends.

Jelly Perfume Balm Scent Variations

Cheirosa 62 features notes of pistachio, salted caramel and vanilla.

Cheirosa 68 includes Brazilian jasmine, pink dragonfruit and ocean.

Cheirosa 40 has notes of black amber plum, jasmine and vanilla woods.

Products are sold at Sol De Janeiro’s website and Ulta for $26 each.

Recent Innovations

The company is amping up its sustainability efforts, as reported in Happi. It also tapped into the ‘6-7’ trend with this launch.

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