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Available in Jam Jar and Strawberry Milk, the balms are powered by skincare-grade hydrators like squalane, hyaluronic acid and aloe to deliver lip relief without stickiness.
January 19, 2026
By: Lianna Albrizio
Associate Editor
With Breakup Month upon us, Lili Reinhart’s beauty brand Personal Day‘s newest innovation was designed with lips in need of some emotional support.
Newly launched is Emotional Support Tinted Lip Balm in two feel-good shades. Jam Jar is a juicy berry and Strawberry Milk is a sheer, soft pink. The dermatologist-developed formula goes beyond surface-level shine—hydrating above and beneath the lip’s surface with a smooth, creamy finish that feels as good as it looks, per the brand.
Billed a soft wash of color providing melt-in moisture and light-catching comfort, the balms are powered by skincare-grade hydrators like squalane, hyaluronic acid, aloe and five seed oils to deliver lip relief without stickiness or ingredients that can clog pores or trigger breakouts.
In a consumer perception study of 33 participants, 100% said the balm immediately healed their lips.
Emotional Support Tinted Lip Balm retails for $24 on PersonalDay.com and online at Ulta on Feb. 15.
Go here to learn about the brand’s new CEO.
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