The adage is to work smarter, not harder.  In beauty, a nighttime routine can benefit skin health. Deinde’s new launch—a mask that’s designed to work overnight during sleep—puts this time of recovery into overdrive.

According to Joshua Britton, CEO of Deinde, Radiance-Restoring Overnight Mask was developed to work in sync with skin’s natural repair cycle when restoration and renewal peak.

“The skin’s recovery mechanisms are most active during sleep, making nighttime the optimal window for targeted treatments,” he told Happi. “The formula melts seamlessly into skin, delivering deep hydration and clinically proven improvements in texture, tone, and brightness to reveal renewed radiance by morning.”

The mask has a silky, lightweight texture and can be worn two ways: layered in place of a serum beneath a moisturizer, or as the final step in a routine to seal in moisture and maximize overnight benefits, according to Deinde.

The formula contains 10% gluconolactone, a gentle polyhydroxy acid (PHA).

Because the PHA molecules are larger than AHAs, they penetrate the skin more slowly, and this results in gentler exfoliation, and it also acts as humectant, pulling water into skin rather than dehydrating it, noted Britton.

“Even at 10%, PHAs exfoliate gradually, making them suitable for leave-on and overnight use. Also, the formula has been neutralized to a skin-friendly pH keeping the exfoliation controlled rather than aggressive. Lastly, the formulation itself is moisturizing, too.”

The mask supports healthy cell turnover while smoothing rough texture and preserving the skin barrier.

Another key component is biotech Naringenin, a patented polyphenol.

Deinde is the first brand to use biotech naringenin, which targets the visible signs of inflammaging by strengthening skin against environmental stressors and sustaining moisture and elasticity.

Found naturally in trace amounts in grapefruit peel, it targets critical anti-inflammatory pathways and inhibits elastase activity, which helps reduce collagen breakdown and inhibit glycation to help prevent future loss of skin elasticity, noted Britton.

“Scientific research has shown that biotech Naringenin is 15 times more powerful than niacinamide at halting the effects of inflammaging. 

Deinde’s Radiance-Restoring Overnight Mask also incorporates glycerin and biotech squalane.

Deinde reports that in clinical testing, 100% of participants using the mask saw significant improvement in skin moisture; 84% saw improvement in skin tone; and 81% saw improvement in skin texture.

Tape in Tandem

For enhanced results, officials recommend pairing the mask with Deinde’s Overnight-Sculpting Face Tape, which is also new to market from the skincare brand, which was incubated by Debut, a biotech company.

Applied to the cheeks, eyes, neck and forehead, the tape helps support skin’s natural structure and soften the look of fine lines.

“This medical-grade kinesiology tape works synergistically with the mask to visibly smooth the appearance of wrinkles as an alternative to treatments like Botox,” said Britton. “The tape also helps optimize product absorption throughout the night. We know our consumer is busy and wants to maximize every hour of the day, so these products were designed for delivering smoother, brighter skin by capitalizing on every minute of sleep.”