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Products will be available in fine fragrances, candles and personal care.
January 13, 2026
By: Melissa Meisel
Happi Top 50 company Bath & Body Works launched new rose-focused fragrances ahead of Valentine’s Day.
The rose-forward fragrances will be available in a variety of forms including fine fragrance mists, eau de parfum, single and 3-wick candles and an assortment of body care products such as body cream, body lotion and body wash.
Bath & Body Works is also debuting its new Nocturnal Rose, a genderless fragrance which offers a unique take on the classic floral. It’s a “darker, masculine and mysterious scent” with notes of black pepper, wild rose and cedarwood.
Bath & Body Works experts partnered with Givaudan fragrance house and vice president perfumer Stephen Nilsen to develop this innovative take on rose.
“Nocturnal Rose is a contemporary reimagining of a timeless flower—the black rose reborn in modern opulence,” said Nilsen. “The fragrance is inspired by the scent of Rose de Mai, a rare rose that is harvested from the fields of Grasse, intertwined with the warmth of cedarwood and the smooth allure of golden tobacco. Nocturnal Rose embodies modern luxury with a quiet and irresistible intensity.”
In addition to Nocturnal Rose, the brand is bringing back “fan-favorite” Rose fragrances including:
“We’ve reimagined rose with a modern edge, for a timeless yet effortlessly chic experience,” said Mary Testa-Gough, associate vice president of product and fragrance development at Bath Body Works. “Each fragrance is meticulously crafted using the highest quality ingredients and techniques to deliver a scent that feels elevated, indulgent and irresistible.”
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