Target is bulking up its wellness assortment for 2026 with “thousands of new items” as the retailer strengthens its position as the “destination for everyday wellbeing,” it contends.

In addition to additions, Target is promoting “in-store and digital experiences,” it says.

Supplements to Skincare

With 70% of Target guests already adding at least one wellness item per trip, the retailer’s health and beauty expansion includes:

Supplements like Cymbiotika and Arrae alongside new options from Lemme. It is also is now selling Tubby Todd personal care and Canopy Wellness. 

Skincare Finds

Target is introducing new skincare from Prequel and La Roche-Posay, brand launches with exclusive in-store access to GoPure (as reported in Happi) and the Target debut of Remedy by Dr. Shah.

Plus, K- and J-Beauty from Haruharu Wonder and NatureLab Tokyo will hit the shelves and online at the retailer.

Executive Insight

According to the company, its goal is to offer innovative wellness and personal care at an affordable price.

“Right on time for the new year, we’re bringing shoppers even more newness and value by adding some of the most trusted, relevant and inspiring brands across our assortment,” said Lisa Roath, executive vice president and chief merchandising officer of food, essentials and beauty, Target.

“Our goal is to make wellness really accessible – fun, easy, affordable and personalized – so consumers can focus on building routines that help them look and feel their best.”