New Products

Olay Revamps Regenerist Micro-Sculpting Cream

P&G-owned company also taps actress Sarah Michelle Gellar for campaign.

It’s a new year and a new cream for Olay.

In partnership with brand ambassador Sarah Michelle Gellar, Olay introduced the newly upgraded Olay Regenerist Micro-Sculpting Cream.

Now with Triple Collagen Peptide, the moisturizer boasts a “synergistic blend of three peptides that instantly activate skin surface cells and work in synergy to provide even more anti-aging power than when used alone to strengthen cellular bonds,” said the Happi Top 50 company. It also features new Pro-Vitamin B5.

Stephanie Headley, senior vice president of North American Skin Care at Procter & Gamble, commented: “At Olay, we never stop innovating to help women feel confident in their skin at every age. This breakthrough formula represents our most advanced science yet, strengthening cell bonds to turn skin care into cell care. The new Micro-Sculpting Cream upgrades our best formula to deliver even more meaningful results from the iconic red jar that women have come to love for over two decades.”

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