New Directions Aromatics partnered with Aromatic Fragrances International, an e-commerce-enabled B2B fragrance supplier to beauty, personal care, home care and other markets.

Terms of the transaction were not disclosed at this time.

The partnership, which further expands New Directions’ footprint into the United States, brings together two complementary and specialty ingredients businesses, creating an e-commerce- enabled platform serving B2B customers across consumer end markets.

These capabilities are designed to meet the evolving needs of formulators, makers, manufacturers and brands seeking access to both natural ingredients and fragrances through a service-oriented ordering model.

“Aromatic Fragrances’ product development expertise and e-commerce-enabled operating model complements our core focus of providing natural and organic ingredients through a digitally driven customer experience,” said Sergio Pereira, CEO of New Directions. “Combined, we are positioned as a specialty ingredients platform focused on expanding customer access to differentiated inputs, while remaining true to our guiding principles of quality, innovation, and service.”

“We built Aromatic Fragrances in an effort to make fragrance innovation accessible and reliable for growing brands,” said Sean Riordan, co-founder of Aromatic Fragrances. “This partnership brings together complementary capabilities intended to provide customers access to broader ingredient capabilities and enhanced resources.”