Using Machine Learning to Deepen Customer Conversations in Ingredient Application Engineering

Feb 17, 2026 10 AM EST

Ingredient suppliers need to respond to customer requests quickly, but also in a nuanced, accurate way that deepens trust in their expertise. Many manufacturers are turning to Application Models to do this. By modelling the effect of their products on the formulations of their customers they can advise on which ingredient to use, in what quantity, and demonstrate the product’s benefits.

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