Rare Beauty by Selena Gomez will be available in 1,500-plus Ulta Beauty stores and Ulta.com, beginning on Feb. 1—the first retail expansion for the beauty brand since its launch in 2020.

The nationwide rollout also marks Ulta Beauty’s first guest donation partnership with a brand. From Feb. 1–28, when guests make a donation in-store at checkout, 50% of their contribution will be directed to the Ulta Beauty Charitable Foundation (UBCF) and 50% will support the Rare Impact Fund. Both UBCF and Rare Impact Fund are 501(c)(3) public charities.

In-store guests will have the opportunity to donate at checkout. Donations are not tied to any specific brand, product or service.

“We are thrilled to celebrate Ulta Beauty’s partnership with Rare Beauty through our first-of-its-kind donation initiative with the Rare Impact Fund,” said Kecia Steelman, president and CEO of Ulta Beauty. “Supporting and giving back to our community through the Ulta Beauty Charitable Foundation is core to our DNA and reaffirms our commitment to using beauty as a force for good. To team up with Selena and Rare to authentically deliver on our values and drive impact is truly an honor. We look forward to welcoming new and existing guests to join our mission and help foster a sense of belonging and holistic well-being for all.”