Covergirl says it has a “winning formula” in its new Eye Enhancer Wrap Tubing Mascara, and the brand has teamed up with an Olympian to show its lash-defining skills.

In a vibrant new campaign called, “Ready. Set. Wrap,” US sprinter and three-time Gold Medalist Gabby Thomas demonstrates how her own elite performance and endurance mirror that of the long-lasting mascara.

“At Covergirl, we champion confidence, and the power to push past limits. Gabby Thomas embodies these values every time she steps on the track,” said Mary Santangelo, senior vice president, Covergirl, global marketing at Coty.

Ultra-Stretch Formula

Engineered for up to 30-hour wear, the new Eye Enhancer Wrap Tubing Mascara features an ultra-stretch formula and flexible tapered brush that wraps each lash with lightweight tubing technology for instant definition and a lash-extension effect. The result is bold, lifted lashes with extended length without flaking, smudging or smearing. Sweat-proof and water-resistant, Eye Enhancer keeps pace with demanding lifestyles, per the brand.

“In track, there is a long pedigree of looking glamorous on the start line,” said Thomas. “I always say, ‘Look good, feel good, run good,’ and that means my look needs to be camera-ready while also being ready to move. With the Eye Enhancer Wrap Tubing Mascara, I feel ready for all eyes on me.”