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The retailer’s Beauty Insider Loyalty program reportedly hit a record-breaking 45 million members in North America in 2025.
January 5, 2026
By: Lianna Albrizio
Associate Editor
Sephora has rolled out its new slate of birthday gift offerings for Beauty Insider members in the US and Canada.
The retailer’s Beauty Insider Loyalty program reportedly hit a record-breaking 45 million members in North America in 2025. Members have access to exclusive perks, experiences and rewards all year long.
All three tiers of Beauty Insider members (Insider, VIB and Rouge) can pick from Dr. Dennis Gross, Glossier, Tower 28 Beauty and Dae.
Later this year, additional drops will be from K18, Gisou and Innisfree.
VIB and Rouge clients unlock access to limited-edition, online-exclusive gifts that rotate throughout the year.
SOS Daily Rescue Hypochlorous Acid Spray for Breakouts & RednessShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Pistachio
DermInfusions Blur + Repair Cream with Hyaluronic Acid and PeptidesDermInfusions Fill + Repair Serum with Hyaluronic Acid PacketteAlpha Beta Universal Daily Peel Pads
Cactus Fruit 3-in-1 Styling CreamSunsetter Strong Hold Flexible Hairspray
Glossier You Eau de ParfumGlossier You Doux Eau de ParfumGlossier You Fleur Eau de ParfumCloud Paint Gel Cream Blush in ‘Puff’
Initial online-exclusive rotating gift for VIB and Rouge members:
Wood Sage & Sea Salt Cologne
English Pear & Sweet Pea Cologne
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