Foreo has led the tech-beauty category since first establishing it 12 years ago, as reported in Happi.

Its latest creation is Foreo For EveryOne targeting Gen Z and Millennials. The line features everything from pimple patches to a peptide lip treatment.

“At Foreo, our philosophy is simple: we create products that make people feel good. We believe everyone deserves healthy, beautiful skin, and we’re committed to making that a reality. This launch is yet another testament to that commitment,” says Filip Sedić, founder and chief innovation officer.

“It’s a fresh proposition for our retail partners — a curated selection of skincare and beauty-tech designed for a younger consumer who wants serious innovation with a playful spirit and real results. This collection makes advanced technology accessible to all, without ever losing the fun.”

Brand History

Foreo was born and founded by Sedic in 2013 with the launch of the bestselling 2-in-1 Luna cleansing and firming device collection.
 
The Luna collection has now extended itself to multiple generations that have upgraded over time. Foreo’s most recent Luna 4 product is the Luna 4 Body device, the first of body cleansing and massaging devices to enter the collection alongside the Luna 4 facial cleansing device collection.

Standing at the top of the beauty-tech industry, Foreo devices have been sold in Sephora since 2013, Ulta since 2014 and Nordstrom since 2015, among other prominent retailers. The launch into Target marks a significant increase in the brands brick-and-mortar presence, offering shoppers premium skincare devices through a convenient and accessible retailer. 
 
The company celebrated its 10^th anniversary in 2023. It also expanded into Target that year, launching select products into 1,100 Target stores nationwide and online.