Dermatologist-created skincare brand Remedy has launched nationwide at Target.

Dr. Muneeb Shah’s line makes its debut in the mass market retailer with existing its products for skin health plus Target exclusives—Remedy Hand & Cuticle Repairing Butter Cream with Retinol, Remedy for Daily Defense 15% Vitamin C Complex and a “Morning Protocol” bundle (which includes Daily Defense Serum, Cream-to-Foam Cleanser and Rich Cream Moisturizer).

“Skincare became complicated because that’s how big beauty operated: longer routines, higher prices, and confusing ingredient narratives. I created Remedy to challenge that model,” said Dr. Shah in a press statement. “People deserve formulas that are clinically sound, targeted to their needs, and accessible without inflated costs or unnecessary steps. Target is the retailer that lets us deliver on that promise.”

According to Dr. Shah, by “showing up where our community already shops, we are proving that advanced dermatologist-created skincare does not have to be a luxury. This launch is a meaningful step toward reshaping the industry and making trustworthy skincare available to everyone.”

Remedy’s products will be showcased on a dedicated branded endcap rolling out across all Target locations across the US.