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Coty extends collection of designer scents with limited edition packaging.
December 15, 2025
By: Melissa Meisel
Marc Jacobs Daisy Murakami is billed by Coty as a “playful meeting of two worlds”: Marc Jacobs’ Daisy fragrance line and Takashi Murakami’s floral art.
Launched for the holiday season, the limited-edition fragrance collection celebrates the longstanding creative floral icons with a playful twist as the classic Daisy bottle is reimagined in yellow, pink, green and blue, while the iconic daisy cap incorporates Murakami’s signature floral motifs, said the Happi Top 50 company.
Coty plans to add a new variation to the Marc Jacobs Daisy line in Spring 2026, as reported in Happi.
Sue Nabi, Coty’s CEO, said the fragrance category continues to outperform the global beauty market and already drives the majority of company revenues and profits.
Coty has held the license for Marc Jacobs fragrances, a line that includes the top-selling Daisy franchise for over 20 years.
Will Sue Nabi be at Coty in 2026? Rumors are swirling that the company leader might makes some moves before the new year. Subscribe to our newsletter to stay up to date on the latest breaking news in our industry.
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