New Products

Eilish Fragrances Rolls Dice On ‘Your Turn II’

The follow-up to ‘Your Turn’ is a woody, fruity eau de parfum that explores a darker, more seductive dimension of Eilish’s fragrance portfolio.

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By: Lianna Albrizio

Associate Editor

Academy Award-winning songstress Billie Eilish is blowing the dice on the woody-fruity follow-up to her peachy introduction of Your Turn, released earlier this year.

Developed in partnership with Billie Eilish and Happi Top 50 Company Parlux, Your Turn II explores a new dimension of Eilish’s fragrance portfolio with a woody-fruity composition that plays with the contrast of light and dark. The fragrance opens with a contrast between the bright heat of pimento berry and the sweetness of mirabelle plum and verdant edge of green cassis leaves. The composition evolves into a seductive heart of fig nectar, black tea leaves and vanilla orchid, before settling into a grounded base of natural vetiver and cedarwood.

“I love scents that have layers that you can’t quite name right away,” said Eilish in a news release. “It’s warm and fruity but also smoky and mysterious. I wanted to create a scent that draws you in immediately.”

Sculptural Design

With a dedication to sculptural design, Your Turn II reimagines the original Your Turn’s signature stacked-dice silhouette with a tactile twist. The new iteration features a soft-touch matte finish, adding a velvety warmth enhanced by the same subtly embossed pips, per marketers.

Commercial Milestones

Your Turn II arrives as the Eilish Fragrances collection continues its growth trajectory. Since entering the market in 2021, the brand has achieved commercial milestones with Ulta Beauty and its international retail partners, as well as recognition with multiple Consumer Choice Awards from The Fragrance Foundation.

Eilish Fragrances are vegan, paraben-free and made with clean ingredients. The carton is printed in Envirofoil and made with 100% renewable wind energy; the fragrance is certified cruelty-free by PETA’s Global Beauty Without Bunnies program.

Your Turn II by Eilish Fragrances is available on BillieEilishFragrances.com from $70-$90 and $30 for the travel spray.

The collection will roll out at Ulta Beauty and select international retailers in Spring 2026.

Eilish Fragrances will be available at Sephora.com starting Dec. 11. Retailing for $78 each, Eilish Fragrances will launch with its bestselling scents, Eilish and Eilish No. 2, which are also available DTC, Ulta Beauty and Amazon.

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