Beam her up—or in, more likely.

Tarte is setting a new industry benchmark for creator trip invitations with the debut of the first-ever hologram-led invite in beauty for its company leader.

For the upcoming #trippinwithtarte experience, the brand partnered with Proto to deliver in-person invitations featuring a life-size hologram of Founder & CEO Maureen Kelly, redefining personalization through cutting-edge tech and unprecedented founder access at scale.

 While other brands send DMs, Tarte is beaming its CEO into living rooms, a category-defining flex that proves the future of connection isn’t just coming; it’s already here, and it’s more personal than ever.

Creators and the “golden ticket” community winner will open their doors to find Maureen inviting them via hologram, blending tech, bespoke founder presence, and tarte’s signature storytelling into a moment that feels intimate, one-to-one and entirely new to the industry, said the Happi top company.

“Influencer trips – something tarte revolutionized – have now become an industry norm, so we pushed ourselves to make them extraordinary again. I’ve always wished I could show up at every creator’s doorstep, and partnering with Proto brought that dream to life in the most innovative way,” says Maureen Kelly, Founder and CEO of Tarte Cosmetics.

“Their technology helped us create a moment that feels personal, unexpected and so Tarte. This isn’t a gimmick – it’s the future of connection. If I can pop up in someone’s living room to invite them to #trippinwithtarte, that’s the kind of magic our community deserves. We don’t follow playbooks; we rewrite them.”