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Soft white hue is now available in a limited edition scent by Pura and as a collection by DSM-Firmenich.
December 4, 2025
By: Melissa Meisel
Pantone’s Color of the Year 2026 is Cloud Dancer (Pantone 11-4201), a “lofty white that serves as a symbol of calming influence in a society rediscovering the value of quiet reflection.”
According to the color authority, Cloud Dancer is also “a billowy white imbued with serenity.”
“Similar to a blank canvas, Cloud Dancer signifies our desire for a fresh start. Peeling away layers of outmoded thinking, we open the door to new approaches. An airy white hue, Cloud Dancer opens up space for creativity, allowing our imagination to drift so that new insights and bold ideas can emerge and take shape,” said Laurie Pressman, Vice President, Pantone Color Institute.
Pura has released a limited edition Cloud Dancer fragrance. It is billed as “fresh bergamot and southern magnolia meet sunlit florals and soft musk, amber, and sandalwood—a scent that quiets the mind and recenters the soul.”
Additionally, DSM-Firmenich presents the Cloud Dancer fragrance collection. The line features 10 fragrances in different formats: eau de parfum, eau de toilette, a candle, body mist, face and body cream, room spray and liquid hand soap.
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