New Products

Dove Celebrates National Cookie Day with Crumbl-Inspired Collection

Body wash and scrub, deodorant and hand wash are available online at Walmart Canada in Confetti Cake and Strawberry Crumb Cake.

Author Image

By: Lianna Albrizio

Associate Editor

As the gourmand trend gets richer for the holiday season, Dove has once again partnered with Crumbl for a limited-edition cookie-inspired personal care collection ahead of Holiday 2025 for National Cookie Day.

The collection includes a Confetti Cake-flavored body wash and scrub, and Strawberry Crumb Cake-flavored deodorant and hand wash available exclusively online at Walmart Canada and in Walmart stores nationwide beginning Jan. 14, 2026.

An Irresistible Collaboration

Confetti Cake has notes of a warm sugar cookie topped with pink buttercream frosting and Strawberry Crumb Cake contains notes of a rich strawberry cookie topped with vanilla glaze and buttery crumbs.

The partnership marks the duo’s Canada debut. Next month, Dove will land on store shelves nationwide in the signature Crumbl pink packaging, a playful nod to the iconic cookie box and the decadent scents that greet consumers upon unboxing

“Canadians have been craving the arrival of Dove x Crumbl in Canada, and we’re thrilled to finally bring this irresistible collab north,” said Divya Singh, head of personal care, Unilever Canada. “Pairing Dove’s superior care with scents inspired by fan favorite Crumbl cookies was a no-brainer. We selected the flavors Canadians have been the most excited to experience; this collab gives a whole new meaning to the Crumbl drop, bringing a sweet twist to everyday care.”

New Scent

A decadent new drop for Dove X Crumbl’s return, inspired by one of their most-loved desserts, Tres Leches features notes of sweet vanilla cake with milky layers, whipped cream, and a sprinkle of cinnamon. It will be added to the line.

Keep Up With Our Content. Subscribe To Happi Newsletters