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The new design brings the brand’s signature taboo-breaking tone front and center while refining key visual elements.
November 21, 2025
By: Lianna Albrizio
Associate Editor
Personal Care Brand Goodwipes is getting cheeky about their brand identity.
The plant-based flushable wipes brand spearheaded a 360-degree brand refresh featuring cheeky experiential activations, refined display-worthy packaging and a revamped website.
The new design brings the brand’s signature taboo-breaking tone front and center while refining key visual elements to communicate product benefits better and deliver a stronger shelf presence.
Design updates include a bold, yet minimalist aesthetic showcased by color-washed, display-worthy packaging; a refined, single-line logo for a cleaner, more cohesive brand presence; tongue-and-“cheekier” language that reflects the brand’s playful, authentic spirit and signature taboo-breaking tone; and streamlined CTA that highlights the benefits that matter most to consumers.
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