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Yelp Reveals 2026 Beauty & Wellness Trends

Treatments like laser facials or hair restoration will be big for the year.

Yelp’s 2026 Beauty, Wellness and Lifestyle Trends show that “personal expression, social connection and well-being” are at the forefront, including: 

  • Hair restoration goes mainstream — Searches for stem cell hair restoration surged 567%, PRP (platelet-rich plasma) treatments up 51%, and men’s toupees up 733%, reflecting new openness and innovation in hair health.
  • Modern social rituals — Mahjong nights, social golf leagues, and communal watch parties are redefining how people connect offline.
  • Beauty & wellness frontiers — Treatments like Letybo, laser facials and NAD+ therapy are trending as Americans explore longevity, rejuvenation and holistic self-care.

For the full roundup of trends, go here.

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