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Close to 850 products were nominated for the 2025 awards.
November 17, 2025
By: Melissa Meisel
Walmart once again tops the list of winners of PLMA’s annual Salute to Excellence Awards. The retailer received 15 awards across multiple categories for its Vibrant Life, Parent’s Choice, bettergoods, Marketside, Great Value and Equate store brands.
The event was held at PLMA’s Store Brands Marketplace tradeshow in Chicago.
Albertsons, CVS Pharmacy, Lidl, Sam’s Club, Topco Associates and Whole Foods Market are among other companies winning multiple awards.
Equate Coconut Hibiscus Sugar Scrub led the way for personal care products at Walmart. Get the full list of Home & Health winners here. For a broader look at all winners, go here.
PLMA’s annual Salute to Excellence Awards program recognizes noteworthy food and nonfood products introduced within the last year by supermarkets, drug stores, mass merchandisers, convenience stores, online retailers, wholesalers and more.
Submissions were sampled and evaluated by a panel of professional and consumer judges on several criteria, including taste, product concept, packaging and value for money.
“The winners are a testament to the power of store brands in driving business success in all retail formats,” said PLMA President Peggy Davies. “They represent the highest level of innovation, ingenuity and achievement.”
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