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Released By BASF Care Chemicals
November 19, 2025
Back from California Suppliers’ Day, Happi sat down with the BASF Personal Care Team team to discuss all the buzz from the show, including reaction to Ameriflor™ Calm, a new soothing active ingredient designed to make sensitive skin more resilient as well as the forward-thinking formulations featured in BASF’s “Reshaping Beauty” concept. These trending formulas reflect the evolving landscape of wellness, body confidence and selfcare—think solutions for the changes associated with the GLP-1 journey. Plus, hear some news about BASF’s APG portfolio and what’s on the horizon for 2026.
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