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Bath & Body Works Capitalizes on Shapeable Soap Trend

The Happi Top 50 Company expands holiday-themed shapeable soap with seven festive scents.

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By: Lianna Albrizio

Associate Editor

Shapeable soap is reshaping how consumers think about cleanliness.

The moldable foam is having a renaissance on TikTok 17 years after Bath & Body Works launched its first such soap in Frosty Gumball, which fast became a holiday favorite scent.

The Happi Top 50 Company is bringing back the fan-favorite formula in seven festive scents in time for the holidays.

New Scents

Vanilla Bean Noel shapeable soap retails for $18.95.

Vanilla Bean Noel has notes of fresh vanilla bean, warm caramel, sugar cookies, whipped cream, and snow-kissed musk bring the scent of holiday cookies to the shower stall.

Winter Candy Apple features notes of red apples, winter rose petals, and candied oranges.

Peppermint Bark Truffle has a milk bar twist with notes of peppermint chocolate cake, crushed candy cane and white chocolate.

Cereal Milk Soft Serve is inspired by one of Milk Bar’s most iconic desserts: a whiff of soft ice cream, golden cornflakes and frosted sugar.

Cinnamon Sugar Pretzel Cookie contains notes of toasted pretzel, cinnamon dusting and sugared vanilla.

Milk Bar Birthday Cake contains notes of layered vanilla cake, creamy frosting and rainbow sprinkles.

Raspberry Holiday Pie Bar is a cozy mix of sugar cookie, raspberry jelly and toasted almonds.

Shapeable Soap’s return comes alongside Bath & Body Works’ full Milk Bar collaboration to bring more gourmand scents. The Milk Bar holiday collection spans Bath & Body Works’ beloved formats across home, body care, laundry and décor.

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