Rini, a new “skincare and play” brand based in Los Angeles, has launched with what it calls the world’s first hydrogel masks created specifically for kids.

The founders say they collaborated with chemists and laboratories in South Korea to create products that are designed to inspire curiosity and confidence while supporting healthy habits from an early age.

The brand joins others that are looking to capture the interest in skincare and beauty from the “Sephora kids” generation.

Rini’s five-piece collection includes a hydrogel mask in hydrating and after-sun formulas as well as everyday sheet masks in three designs—puppy, unicorn and panda.

Rini is a colloquial word for children in Korean, spanning those ages two to teen.

The brand evolved from everyday parenting moments that revealed a “need for safer, more innovative and restorative care” for children’s delicate skin. Those moments, say the founders, spanned from birthday parties filled with face paint to dance recitals in blush and lipstick that was formulated for that age group.

The after-sun hydrogel mask is 94.8% natural origin, aloe vera–based, soothing and healing for sunburns, chafing, and environmental stress. The hydrating hydrogel mask is 95.6% natural origin, infused with vitamin B12 to nourish and hydrate.

The everyday sheet mask is 93.5% natural origin, made of 100% cotton sheets with a proprietary serum of white tremella mushroom extract, beta-glucan, and vitamin E for daily soothing and skin recovery.

Additional products are expected out in mid 2026.