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The smart tint formula is fortified with vitamins to enhance a wearer’s natural tone while strengthening, hydrating and correcting discoloration.
November 9, 2025
By: Lianna Albrizio
Associate Editor
Customizable beauty in the form of color-adaptive products are top of mind (and fingernail!) among Gen Z- and Millennial-aged beauty enthusiasts.
In fact, pH-reactive beauty reportedly grew by 26.6% year-over-year across platforms, with TikTok fueling this virality with 30,800 average weekly views, up 43.5% from last year.
Capitalizing on this trend, Orly aims to bring the “tint effect” to nails – long after the personalized pink hue has been removed – with its new pH Perfector.
The formula, available in warm and cool blush tones, is tailored to a user’s unique nail chemistry. The smart tint formula is fortified with vitamins C & E, mastic gum oil, silica-enhanced texture and pH-reactive-dye to enhance a wearer’s natural tone while strengthening, hydrating and correcting discoloration. The new pH Perfector is apropos for minimalists, nail health enthusiasts, and those looking for their own individual shade.
“At Orly, we’ve always believed that beauty should be personal and expressive,” said Tal Pink, vice president of business development at Orly. “pH Perfector celebrates individuality: no two shades are the same, because your nails, like your personality, deserve their own unique touch.”
Orly’s new pH Perfector responds to nail’s natural pH, revealing the wearer’s perfect blush intensity. It also extends manicures with a naturally flushed, radiant look even after removal; provides an easy, streak-free application; and perfect for a fresh, effortless manicure.
pH Perfector retails for $13 on ORLYBeauty.com.
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