Twenty-one years ago, The Laundress created a category aimed at redefining how fragrance lives in daily routines with laundry detergent.

Now, the brand is introducing its first luxury collection. The Indulgent Collection is a hybrid perfume format that bridges beauty, fashion and lifestyle, makers say.

Three years in development, each fragrance was created to evoke three distinctive moods, and is designed to be worn with the same emotional intent as the wearer’s signature scent. Aimed to serve as the foundation of a fragrance collection, it can be worn as the base for layering, or as a replacement for one’s eau de parfum or cologne.

The Indulgent Collection is formulated with BioRadiance enzyme technology, an innovation that delivers its most luxurious clean yet, infusing fabrics with fine fragrance perfumery that lasts for up to seven days. The advanced enzyme blend gently cares for fibers to help prolong their life, prevent dullness and preserve a vibrant look and feel, so garments stay radiant and beautiful longer.

The Indulgent Collection

The Indulgent Collection comes in Flora Luna, Fresh Take and Soft Focus.

Flora Luna is the scent of midnight unbottled – florals that bloom in shadow, overgrown gardens lit by moonlight. Top notes are sambac jasmine, bergamot and iris; heart notes are Sicilian jasmine; vetiver and centifolia rose; and base notes of patchouli, gardenia and musk.

Soft Focus is an invitation into stillness—a quiet, contemplative space where shadows soften and thoughts unfurl. It is the fragrance of introspection, textured in warmth and enigma, capturing the tactile depth of fine woods and creamy musk. The scent moves like a whisper—gentle, elusive, yet unforgettable. Top notes are Jaipur cardamom, marine notes and ambrette seed. Heart notes are Florentine orris, cypriol and pine. Base notes are Australian sandalwood, amber and cedarwood.

Fresh Take is the user’s moment to reset. This vivid awakening opens with bright bergamot and sun-kissed petitgrain, while crisp fig leaves add an airy, green luminosity. A bold twist of turmeric and wild peppercorn keeps wearers intrigued before melting into the grounding warmth of smooth cedarwood. Top notes are Calabrian bergamot, fig leaf and petitgrain. Heart notes are turmeric root, pink peppercorn and grapefruit. Base notes are cedarwood, soft musk and coriander oil.

The Indulgent Collection retails for $26 at thelaundress.com.