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The L’Oréal-owned beauty brand unveils a holiday universe on its ninth decade in business.
October 22, 2025
By: Lianna Albrizio
Associate Editor
Another legacy brand, another astonishing milestone.
This year, Lancôme is marking nine decades of creating happiness through beauty. In celebration, the brand is unveiling a holiday universe.
The journey begins at the stroke of midnight in Paris’ historic Gare d’Orsay. The magical Lancôme Express departs from the City of Light, where it all began in 1935. The brand’s exclusive holiday collection includes makeup treasures and the Lancôme Advent Calendar and a special La vie est belle Lancôme Express Edition.
Lancôme unveils the cinematic holiday campaign uniting global ambassadors, Julia Roberts, Aya Nakamura, Ni Ni, and Isabella Rossellini. Directed by Oscar-winner Damien Chazelle, the visionary behind the brand’s latest La vie est belle films, the campaign is a joyful ode to wonder and togetherness.
The story begins at Paris’ Gare d’Orsay, where the stars board the Lancôme Express en route to the French Alps. As the train winds through winter landscapes, Roberts calls for a stop, inviting everyone to disembark and celebrate the season surrounded by Lancôme’s most coveted holiday treasures.
Captured in a beauty visual, the campaign features Julia, Aya, Ni Ni, Isabella and bellboy, Edgar, surrounded by gifts aboard the Lancôme Express.
The house reunites with French illustrator and artist Safia Ouares. Known for her whimsical style, Ouares creates a dreamlike world rendered in Lancôme’s signature pink, deep black and shimmering champagne gold. Her delicate hand-painted illustrations bring the spirit of travel, wonder and celebration to life.
Lancôme introduces a limited-edition Holiday collection that evokes the romance of vintage journeys. Cloaked in signature pink and gold, each gift is a keepsake of elegance and adventure.
For those drawn to discovery, The Adventurous Palette delivers five rich eye and cheek shades wrapped in pink and gold:
• Lancôme Pink Express: The Lancôme pink for cheeks and eyes.• Chocolat Chaud: A matte, deep chocolate brown eyeshadow.• Sparkling Peach: A shimmering peach shadow to illuminate the eyes.• Copper Wonder: A sparkling golden-copper shade.• Golden Green: A gold-infused, khaki-toned eyeshadow.
JuicyTreats lip gloss and a Blush Stick in the shade Lancôme Pink Express captures the festive spirit in signature Lancôme pink.
This season, L’Absolu Rouge Drama Matte becomes even more festive with three new shades, each housed in pink cases reminiscent of vintage travel:
• 025, Lancôme Pink Express – A vibrant celebration of the brand’s signature pink.• 296, Shimmery Dramaphoria – A deep red with festive golden sparkles.• 09, Opulent Autumn – A timeless brick red, rich and refined.
A Lancôme Holiday signature, this year’s Advent Calendar is designed as a vintage-style suitcase in soft pink with gold accents. Each door opens to reveal Safia Ouares’ intricate illustrations and a journey through Paris to the snowy Alps aboard the Lancôme Express.
Inside, giftees can discover 24 treasures including Idôle Power Eau De Parfum 0.85 fluid-ounce, the Lip Idôle JuicyTreat in 10 Pink Oh La La 0.28 fluid-ounce and Génifique Ultimate 0.7 fluid-ounce – available on lancome-usa.com.
La vie est belle Lancôme Express Edition
La vie est belle Lancôme Express Edition is adorned with Ouares’ detailed silver-and-black illustrations against a pink backdrop. The special edition is a visual journey in a box. At its center: either Le vie est belle Eau de Parfum or L’Élixir.
The limited-edition Holiday Beauty Box is brimming with 10 must-have items, including eight full-size products and a deluxe sample – all tucked inside a chic vanity case. It retails for $89 with any $42 Lancôme purchase.
Inside items include:• Idôle Café Crush Eyeshadow Palette• La vie est belle Eau de Parfum• Bi-Facil Eye Makeup Remover• Crème Radiance Cleanser• Génifique Ultimate Serum• Juicy Tubes Lip Gloss in Spring Fling• Cils Booster XL Lash Primer• Lash Idôle Mascara• Rénergie HPN 300-Peptide Cream
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