For P&G, Something Wicked This Way Comes

It’s What You’re Reading on Happi.com for the week ended October 11, 2025.

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By: TOM BRANNA

Chief Content Officer

With Netflix, Hulu and other streaming services so mainstream, consumers don’t flock to theaters like they did in the past. But that doesn’t deter brands from jumping on the Hollywood bandwagon. Procter & Gamble linked up with Universal to produce a line of scents based on the Wicked franchise. It was the most-viewed news on Happi.com last week.

Here are the top 10 most-viewed news items on Happi.com for the week ended October 11, 2025.

  1.  P&G Brands Get In On the ‘Wicked’ Scent Trend

2. Laura Geller Taps Debi Mazar for Baked Gelato Beauty Campaign

3. Plumping Lip Liners Are Category-Defining Finds

4. Perfect Corp Launches Web-Based AI Skin Analysis with Marini SkinSolutions

5. ACI Supports Exposure Model for Down-the-Drain Chemical Emissions Across Europe

    6. Lysol Clears the Air on Employee Satisfaction in New Survey

    7. Green ChemFinder Makes It Easier to Design Green Preservation Systems

    8. What You Read in September

    10. Dove Coos a New Tune Around Beauty Speak

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