A new Kenvue study on sunscreen habits in Brazil highlighted the urgent need for tailored skincare education and products for different skin types. The findings were presented during a session at the European Academy of Dermatology and Venereology (EADV), one of the leading international platforms for dermatological research.

“As leaders in skin health and beauty, we are continuously committed to advancing skin and hair health globally,” explained Adam Ricciardone, Global Head of R&D Skin Health & Beauty for Kenvue. “New data out of Brazil shares the economic impact and public health benefits of sunscreen in preventing skin cancer.”

Understanding Skin in a Diverse Nation

Brazil is a key market for Kenvue. It’s diverse population and climate presents a big golden opportunity for growth across personal care, especially suncare. In this two-phase online survey, researchers gathered responses from 2,610 participants across five major regions of Brazil. The study sought to identify the prevalence of different skin types—dry, normal, oily and combination—as well as analyze acne prevalence and sunscreen use patterns. A subset of 1,000 respondents was also questioned in-depth about sunscreen preferences and knowledge.

Oily and Acne-Prone Skin Dominates

The results underscored a significant trend: oily and acne-prone skin types were most common among Brazilian participants. According to the data, 70.7% of respondents reported having oily (35.4%) or combination skin (35.3%).

Acne was also widespread, with 54% of participants agreeing that they suffered from acne. Seventeen percent were neutral, while 28% said they did not have acne. Notably, the study found age- and region-specific variations in both skin type and acne experience. According to researchers, these numbers confirm what dermatologists in Brazil already see in their clinics. Now the data backs it up. Understanding that acne and oily skin are predominant helps guide both product development and public health messaging.

Sunscreen Use Low Despite High UV Exposure

Despite Brazil’s intense sun and high UV index, Kenvue found sunscreen use was surprisingly low among participants. A significant portion of respondents said they do not regularly use sunscreen. When asked why, many cited that sunscreens are too oily or that they don’t believe they receive enough sun exposure to justify daily use.

Ricciardone told Happi that Brazilians prefer organic sunscreen. At the same time, makeup usage is high.

“There is a merging of suncare and makeup in Brazil. That represents an opportunity,” he explained. “As we look globally to drive SPF usage, meeting the unique needs of consumers will drive early adoption. We want to offer delightful formats.”

In the subgroup of 1,000 sunscreen users, researchers delved into product preferences, discovering a need for lighter, mattifying sunscreens tailored to oily and acne-prone skin types. Participants also showed limited knowledge about the importance of daily sun protection.

A Global Relevance

The EADV, which serves as a hub for dermatologists and researchers worldwide, emphasized the global relevance of these findings. With skin health affected by a mix of genetics, age, environment and lifestyle, studies from diverse populations like Brazil provide valuable insights that can inform global skincare trends and healthcare strategies.

Brazil’s unique demographic mix allows Kenvue and others to study skin in ways that have implications far beyond Latin America. It helps researchers understand how products perform in humid, high-acne, multi-ethnic settings to better meet the needs of patients everywhere—from Southeast Asia to Southern Europe.

The Need for Inclusive Skincare Solutions

Ultimately, the study highlights a crucial need for more inclusive skincare products and public education campaigns that account for diverse skin needs. Acne and oily skin are prevalent in Brazil. Formulators must take these issues into consideration during product development. Sunscreen shouldn’t be a barrier to comfort; people won’t use products that feel heavy or worsen their skin concerns. Formulators must listen to what users are saying and develop solutions that work with—not against—their skin.

As dermatological science continues to evolve, studies like this one will play an increasingly important role in shaping inclusive, effective and culturally sensitive skin health solutions for the global population.