Marketing News, New Products

Fazit Releases Show Stopping Speckles For ‘Life of a Showgirl’ Release

Show Stopping Eye Wings are already sold out, but available for preorder.

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By: Lianna Albrizio

Associate Editor

With Taylor Swift’s release today of her highly anticipated new album, “Life of a Showgirl,” Fazit Beauty — the glitter speckle brand that went viral after Swift was seen sporting them at a Chiefs game last fall — has introduced Show Stopping Speckles and Eye Wings to celebrate! The products, retailing for $15.99 each, are now available at fazitbeauty.com and will be featured in sidecap in Walmart aligned with the monumental album drop… and critics are already raving!

Burlesque Spirit

The Show Stopping Eye Wings are seen on this model are currently sold-out, but available for pre-order at fazitbeauty.com.

Fazit is inviting fans to channel their inner burlesque and cabaret spirit with its Show Stopping Speckles. The multi-color glitter freckles in dazzling teal, silver, and the moment’s hottest color – orange!

These temporary, waterproof makeup patches let wearers create a glittery glam look with a patch, press and peel. The orange, mint and silver metallic speckles have staying power of one to three days.

Fazit’s Show Stopping Eye Wings have already sold out, but are available for preorder here.

The star lacquer-finish liner patches deliver a bold, high-drama look with a slick, burlesque twist in orange, mint and silver.

The Swift Effect

After Swift was seen wearing Fazit’s glitter freckles at a Chiefs game last fall, web traffic skyrocketed by over 3,500%, resulting in the brand raking in seven figures in sales in 48 hours. It then launched in 400 CVS doors and online with its new product called Gold Stardust Speckle Makeup Patches.

Since the brand’s raging success, Fazit co-founder Aliett Buttelman was interviewed for the “Swift Effect” documentary that recently aired on Peacock. Back in February, Fazit released Snowflake Speckles in-line with winter activities and Team Spirit Glitter Speckles ahead of Super Box LIX.

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