L’Oréal announced a number of moves within the Group’s Executive Committee, effective Jan. 1, 2026. Handovers starting sequentially from Oct. 1, 2025.

David Greenberg will be appointed chairman, L’Oréal USA, a new position. He will represent the Group with key institutional stakeholders – to drive its reputation and ensure its license to operate in its largest global market.

“David’s transformative leadership as CEO of L’Oréal USA and President of North America, has been truly exceptional. (It is) marked by outstanding business results, a keen eye for emerging trends and a passion for his people,” said L’Oréal Group CEO Nicolas Hieronimus. “This newly created role of chairman of L’Oréal USA underscores the strategic importance of the US market for our future growth. David is uniquely positioned to take on this role. He consistently reinforced our beauty industry leadership, through engaging with key public affairs stakeholders and his recent tenure as board chair of PCPC (Personal Care Products Council).”

A Range of Leadership Role

A veteran of the Group, with over 32 years’ service, Greenberg has held a range of leadership roles across divisions, brands and functions. He is one of the architects of L’Oréal’s rise to undisputed market leadership in the US, according to the company. Under his leadership, the US became the Group’s number one growth driver for three consecutive years. L’Oreal Luxe becoming No. 1 in the US and the North America Zone crossing the symbolic €10 billion sales mark for the first time in 2022.

He was also instrumental in accelerating and transforming the Group’s Professional Products Division in North America. He played a critical role in the identification, integration and global expansion of successful American brands like NYX Professional Makeup, Essie Matrix and, most recently, ColorWow. He oversaw a number of significant projects for the Group in the US. Most recently, the inauguration of the new €140 million research center in Clark, NJ, the renovation of the NYC headquarters and the opening of new corporate offices in El Segundo California.

Perakis-Valat To Succeed Greenberg

Alexis Perakis-Valat will be appointed CEO of L’Oréal USA and president, North America, succeeding Greenberg.

“Alexis’s career is a testament to transformative leadership and strategic acumen. Since 2016, his vision and drive have fundamentally reshaped our consumer products division, democratizing beauty, accelerating growth and igniting double-digit acceleration in emerging markets,” said Hieronimus. “His unwavering commitment to brand equity, innovation, and sales and marketing excellence, makes him the perfect choice to lead the L’Oréal USA and North America business to new heights.”

Currently president, consumer products division, Perakis-Valat is a major contributor to L’Oréal’s global success. Since joining L’Oréal in 1994, he has held a number of key leadership positions in strategically important markets, including France, Spain, Germany and China. As China country manager, he doubled the business and led its digital and e-commerce transformation. He then joined the executive committee in 2013, as president for Asia Pacific, while still managing China.

Since assuming his current role in 2016, he transformed the consumer products division, leading a drive to democratize the best of beauty to consumers around the world. Now touching more than one billion consumers globally, the division has seen remarkable growth under his leadership; with an increase in sales from €12 to €16 billion, while simultaneously boosting profitability and increasing brand investment.

During the past nine years, he transformed the division into a global powerhouse by sharpening the equity and improving the performance of its four global brands. At the same time, he drove gains for acquisitions like Mixa in Europe and the Korean makeup brand 3CE in Asia. He was one of the driving forces behind the recent acquisition of Dr G. He has also been responsible for unlocking the untapped potential of Emerging Markets, resulting in high double-digit acceleration in these regions over the past four years.