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Set It Down, billed superfine and weightless, instantly mattifies, blurs, bakes, sets and brightens with a comfortable, flexible finish.
September 22, 2025
By: Lianna Albrizio
Associate Editor
Fenty Beauty is giving makeup maximalists and beauty minimalists a multi-functional setting powder that touts to work as hard as the wearer.
Introducing Set It Down Superfine Blurring Setting Powder.
The powder, billed superfine and weightless, instantly mattifies, blurs, bakes, sets and brightens with a comfortable, flexible finish.
“Whether you’re dusting, baking, doing the most or just the bare minimum, Set It Down has got you covered!” said Founder Rihanna. “This powder sets, extends and defends your makeup while still being lightweight.”
The formula is infused with hyaluronic acid to lock in moisture; chia seed extract to control shine; and a custom blend of soft-focus and mattifying powders for a light-as-air feel. Set It Down delivers waterproof, sweat- and humidity-resistant wear that won’t crease, cake or cause oxidation or flashback. Its versatile shade range and application allows for dusting all over the face or a more targeted application for the T-Zone and undereye area. Its accompanying velvet puff features tapered edges for a base that’s flawless. Undetectable on the skin, it’s powered by these skin-loving ingredients to deliver instantly mattified, waterproof, creaseless and comfortable extended wear.
Set It Down is available in eight flexible shades, matched to Pro Filt’r Soft Matte Longwear Foundation ($28) and Soft’lit Naturally Luminous Longwear Foundation ($42) in light lavender; light light-medium strawberry milk; light-light medium butter; medium-banana; medium-deep cashew; medium-deep honey; deep cinnamon; and deep-mocha.
Fenty Beauty Set It Down Superfine Blurring Setting Powder ($36) is available exclusively at FentyBeauty.com, Sephora, Sephora.com, Sephora at Kohl’s, Kohls.com, Ulta and Ulta.com.
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