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With the partnership, the brand continues its mission to deliver innovative solutions to the professionals who shape and transform hair every day, officials say.
September 3, 2025
By: Lianna Albrizio
Associate Editor
Living Proof has launched nationwide across SalonCentric stores, SalonCentric Franchise Stores, StateǀRDA Stores and SalonCentric.com.
Living Proof’s portfolio includes the Perfect hair Day Dry Shampoo and award-winning Dry Volume and Texture Spray among an assortment of innovative stylers and Sili-CLONE HairTech powered shampoos and conditioners.
Rooted in biotechnology and co-founded by a team of hairstylists and MIT scientists, Living Proof has existed at the intersection of breakthrough technology and real-life haircare for the past 20 years. With the partnership, the brand continues its mission to deliver innovative solutions to the professionals who shape and transform hair every day, officials say.
“At Living Proof, our brand foundation is a fusion of scientific rigor and hairstylist intuition,” said Brian Kennedy, CEO of Living Proof. “We’ve always held the belief that the best innovations are those that serve real needs – not just in theory, but in action. This partnership with SalonCentric makes our solutions more accessible to the professionals who’ve inspired them from the start.”
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