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Brenntag Beauty & Care Presents Formulation Innovations at HPCI CEE 2025

Visitors are invited to Booth 311, where experts from Beauty & Personal Care as well as Home Care and I&I will be available to discuss tailored product and formulation solutions.

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By: Lianna Albrizio

Associate Editor

“Consumers expect more from everyday care products,” says Marian Zemlak, sales manager, Beauty & Care, CEE North.

Brenntag Beauty & Care will be showcasing its latest innovations at HPCI Central and Eastern Europe, which will take place from Sept. 24-25 at EXPO XXI in Warsaw, Poland.

Visitors are invited to Booth 311, where experts from Beauty & Personal Care as well as Home Care and I&I will be available to discuss tailored product and formulation solutions.

The Beauty & Care team will showcase newly developed formulations. Highlights include multifunctional sun care and anti-aging concepts; sulfate-free hair care formulations with high natural-origin content; versatile surfactants; ecolabel-compatible materials; and high-performing vehicle care solutions.

Visitors are invited to experience these innovations firsthand through curated textures and application concepts. Each formulation highlights the versatility and performance of the ingredients, providing formulators with inspiration for next-generation products.

“Consumers expect more from everyday care products,” said Marian Zemlak, sales manager, Beauty & Care, CEE North. “Greater performance, more natural content and sustainable sourcing. At HPCI CEE 2025, we’ll show how our broad ingredient portfolio and technical expertise help customers meet these demands with smart, future-ready solutions.”

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