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A 12-foot-high vagina sculpture turned taboo into spectacle.
August 28, 2025
By: Lianna Albrizio
Associate Editor
O Positiv Health — the women’s health brand behind the PMS Relief Gummy and the #1 Vaginal Probiotic in the US — took over Gansevoort Plaza in New York City for a Wet Girl Summer entailing a 12-foot-high vagina sculpture.
The activation put women’s pleasure and vaginal health front and center—turning taboo into spectacle drawing over 2,500 attendees and 10,800 consumer impressions with over 14,500 pieces of cheeky branded merch distributed. Plus, DJs Tinx and Lucas, YAGIRLASH and Rae Sad-a kept the vagina festivities alive spinning some of today’s sultry hits.
Beyond shock value, attendees fueled progress in women’s health research, with O Positiv donating over 20,000 to the Society for Women’s Health Research.
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