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Bobbi Brown will lead a fireside chat on her transformative journey in the makeup space.
August 28, 2025
By: Lianna Albrizio
Associate Editor
Arm & Hammer Laundry will serve as the presenting sponsor of the Women Who Inspire Luncheon, scheduled for Sept. 18 at Tribeca 360 in New York City.
The brand has been supporting Dress for Success since 2020, marking the fifth consecutive year of the organizations’ partnership in helping women get back on their feet and breaking barriers in the workforce and in their lives.
“Arm & Hammer Laundry is committed to supporting women on every step of their journey, from the laundry room to the boardroom,” said Laurie Kirshner, marketing director, Arm & Hammer Laundry. “Through our continued work with Dress for Success, we want to help lighten her load and support her throughout her journey to a fresh start. Whether it’s preparing for an interview or taking the next big career step, we believe every woman deserves the confidence and support to succeed. The Women Who Inspire Luncheon is a powerful reminder of the strength, resilience and potential in every woman, and we’re proud to stand beside them.”
The fireside luncheon unites corporate executives, thought leaders, media personalities and the women Dress for Success champions, fostering inspiration, professional networking and celebration of real-world achievements. This year’s featured guest and speaker is Bobbi Brown, co-founder and CEO of Jones Road Beauty, makeup artist and bestselling author of upcoming book Still Bobbi, who will lead a fireside chat on her transformative journey in the makeup space, and the lessons that empower women to lead with confidence.
Continuing its support of the organization for the fifth consecutive year, Arm & Hammer Laundry will donate $50,000 to Dress for Success, supporting professional development resources for women in their journey to achieve economic independence. This sponsorship aligns with Arm & Hammer’s bold new campaign, “The Whole Darn Arm,” which celebrates hardworking people who make a difference by showing up, striving to get things done, and spotlighting everyday little victories along the way. The brand remains committed to amplifying the voices of the Dress for Success community and individuals forging their paths with strength, resilience and purpose.
Proceeds from the luncheon directly support Dress for Success programming, including professional attire, career coaching and job retention services, aimed at empowering over 1.3 million women across 130 offices in 15 countries.
To buy tickets to the Women Who Inspire luncheon, visit www.dressforsuccess.org.
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