TheraBreath Enters Toothpaste Category

Mouthwash brand TheraBreath is brushing up on its oral care regimen with entry into the toothpaste category.

The news comes in response to increasing demand from a reported millions of brand fans of its TikTok viral rinses, officials say.

The new TheraBreath Toothpastes are dentist-formulated with premium ingredients, including stannous fluoride. What’s more, the new line of toothpastes is specially designed to be mixed and matched with the brand’s signature rinses to deliver superior flavor while neutralizing the source of bad breath.

“The expansion of TheraBreath offerings in the toothpaste category reinforces our commitment to providing dentist-developed and science-backed oral care solutions that offer the efficacy consumers need and the premium, sensorial experience they want,” said Anthony Cirigliano, lead product development engineer for TheraBreath. “TheraBreath Toothpastes are clinically tested to ensure effectiveness and are designed to complement our fan-favorite rinses, fitting seamlessly into oral hygiene routines.”

Three Varieties

TheraBreath Toothpaste is available in the following three varieties:

TheraBreath Healthy Gums Toothpaste – Formulated to help remove and prevent plaque that leads to gingivitis while fighting bad breath for 12 hours with a delightful Clean Mint flavor featuring mild peppermint and aromatic spearmint with a note of green tea.

TheraBreath Deep Clean Toothpaste – Designed to kill 99.9% of germs that cause bad breath, plaque and gingivitis while delivering a Fresh Mint flavor experience of peppermint and eucalyptus with a hint of Italian lemon, helping fight bad breath for 12 hours.

TheraBreath Whitening Toothpaste – Featuring peroxide-free whitening ingredients, the toothpaste helps remove surface stains while making teeth feel smooth and polished. After one week of twice-daily brushing, the toothpaste significantly whitens teeth and leaves breath feeling fresh thanks to its Dazzling Mint flavor, which combines fresh mint, cooling menthol and a note of refreshing coconut water.

TheraBreath Toothpaste is sold as twin packs for $13.99 and can be purchased online at Amazon, Target and TheraBreath.com along with Walmart.com in the coming weeks.

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