New Products

Cécred Releases Protection Collection for Hair and Scalp Care

The Béyonce-owned brand’s latest innovation, PhytoFerment, powers the five-product collection inspired by the healing, cleansing and protective properties of herbalism.

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By: Lianna Albrizio

Associate Editor

Following its award-winning Foundation Collection, Beyoncé-owned Cécred is leveraging its newest innovation, PhytoFerment, in the creation of its new Protection Collection.

Brand officials say the collection brings science and extensive R&D to the care of protective styles and extensions.

Cécred’s latest innovation, PhytoFerment, powers the collection. Inspired by the healing, cleansing and protective properties of herbalism, the balanced ferment is a concentrated blend of bioactive Co2 extracts that are hydrated and fermented with purple willow bark. It helps soothe, nourish and clear impurities from the hair and scalp, helping to support overall scalp health.

All products are formulated with its signature fragrance, Nocturne Spice, which blends spiced yet sweet, notes of pink pepper, vanilla, cardamom spice, tonka bean and oud.

Scalp Refreshing Spray

The no-rinse Scalp Refreshing Spray, $38, cleanses and refreshes the scalp and hair with a custom targeted nozzle, breaking down hard buildup and dead skin while neutralizing odor without disturbing extensions or protective style.

A gentle cooling effect offers instant relief from style-related itchiness or tension, while PhytoFerment helps calm and soothe the scalp. Other key ingredients include honey, ceramide, peppermint oil and menthol.

Detoxifying Shampoo

The Detoxifying Shampoo, $39, eliminates oil, dirt and product buildup for a deep clean. Powered with PhytoFerment, this super-strength shampoo soothes and calms the scalp, preserving the hair’s natural moisture while offering relief. Plus, blue-violet pigments in this color-safe, non-stripping formula enhance color vibrancy, tone color and prevent brassiness. Ingredients include bioactive keratin ferment, honey and menthol.

Detangling Spray

The brand’s Detangling Spray, $28, is a high-slip spray that adds moisture, softness and slip, making detangling two-times faster. It easily slides through knots and tangles, making the take-down process of protective styles easier, while helping to prevent breakage. Slippery elm and honey provide intense slip, dissolving tangles faster, while PhytoFerment and ceramides help strengthen and protect the hair and scalp. Plus, the wide spray pattern evenly coats the hair, easily penetrating braids to improve the manageability of the detangling process. Key ingredients include slippery elm, honey, ceramide and aloe vera leaf juice.

Hair & Scalp Balm

A versatile balm-to-oil salve with 10-plus uses. Powered by PhytoFerment, the Hair & Scalp Balm, $36, features ceramides and honey to protect and soothe the scalp moisture barrier, whether prepping or maintaining a protective style. The African oil blend deeply nourishes the scalp and strands, adding a natural shine to hair. Key ingredients include African Oil Blend, Abyssinian and peppermint oils, ceramide, honey.

Oil Ritual

Dry, dehydrated hair? Oil Ritual, $48, features a blend of 21 oils to restore dry, dehydrated hair for softness, strength and shine – all while delivering deep scalp nourishment. A blend of PhytoFerment and manuka oil soothes and nourishes the scalp, while its African oil blend moisturizes parched hair. The treatment is also infused with peppermint oil for a cooling effect. It can be used at room temperature or heated to deeply penetrate the hair shaft with moisturization.

Cécred’s Protection Collection will be available exclusively on cecred.com ahead of a wider release on ulta.com and Ulta Beauty in September.

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