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Enhancing Fragrance and Cleaning Performance with Environmental Responsibility
Fragrances have become an essential part of everyday life—present in air fresheners, candles, cleaning solutions and laundry products. As consumer expectations evolve and sustainability becomes a central concern, the role of solvents in fragrance and cleaning formulations is being redefined. No longer limited to simple dilution, solvents now contribute to product performance, safety, and environmental impact.
In the dynamic fragrance industry, solvents are critical for solubilizing aromatic compounds, stabilizing formulations, controlling evaporation rates, and ensuring consistent scent release. They influence not only the sensory experience but also the longevity and safety of the final product. With increasing demand for transparency, low toxicity, and biodegradability, the market is shifting toward bio-based, high-performance alternatives.
Recent consumer studies show that nearly 70% of individuals actively check product labels for allergens and harmful substances. This trend is driving demand for natural and sustainable ingredients, including solvents derived from renewable sources. Regulatory bodies such as the European Union (REACH) and the U.S. EPA are tightening restrictions on volatile organic compounds (VOCs), especially in products that affect indoor air quality. These changes are prompting innovation in solvent technology to meet both performance and compliance standards.
In cleaning formulations, Augeo® Clean Multi stands out as a multifunctional solvent that enhances both fragrance delivery and cleaning efficacy. Its high solvency power ensures full integration of complex fragrance profiles, resulting in stable, uniform products with authentic and long-lasting scents. Its low-odor nature allows the fragrance to remain unmasked and true to its design.
Beyond sensory benefits, Augeo® Clean Multi improves cleaning performance by acting as a coupling agent and degreaser. It enables the development of low-residue, fast-drying formulations that leave surfaces clean and streak-free—particularly valuable in glass and wood cleaning applications.
Sustainability and Regulatory Excellence
Augeo® Clean Multi supports sustainable product development through:
Its carbon footprint is notably low—1.6 kgCO₂e/kg net, with 2.6 kgCO₂e/kg as GWP and 1.0 kgCO₂e/kg as biogenic content. It is approved for use in products seeking Ecolabel and Nordic Swan certifications in Europe and is listed on CleanGredients as a Safer Choice-approved ingredient in the U.S. As an LVP-VOC under EPA/CARB regulations, it faces no usage restrictions, making it ideal for VOC-compliant cleaners and air care products.
Solvents are no longer background components—they are strategic ingredients that shape product performance, consumer perception, and environmental impact. Augeo® and Augeo® Clean Multi exemplify how innovation in solvent technology can meet the evolving demands of the fragrance and cleaning industries. By aligning with sustainability, safety, and regulatory standards, these solutions empower brands to deliver high-performing, responsible products in a competitive market.
www.solvay.com/en/brands/augeo/air-care
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