Nivea Revamps Body Lotion & Taps Influencers

Nivea has relaunched its Essentially Enriched Body Lotion to provide even more skin-softening benefits – right before fall/winter 2025.

Essentially Enriched Body Lotion now provides 72 hours of “deep nourishing moisture for noticeably soft and smooth skin.” The new non-greasy and quick absorbing formula includes hyaluronic acid, almond oil and deep nourishing serum to deliver velvety-soft skin, per the makers.

Influencer Partnership

For the relaunch, Nivea will be partnering with social media stars such as Gabby Windey, Delaney Rowe and Leilani Green to “spark sensorial storytelling and share how Nivea Essentially Enriched gives their skin a deeply moisturized, velour-like feeling.”

Nivea Essentially Enriched Body Lotion retails for $7.99 at Target, Walmart and Amazon.